Monday, July 16, 2012

Online News Video Can Outpace Entertainment Clips For Traffic

The Pew Research Center's Project for Excellence in Journalism says today that news videos, particularly in YouTube, have sometimes outpaced online viewership of entertainment clips.

The most-viewed news videos "tended to depict natural disasters or political upheaval -- usually featuring intense visuals," according to Pew's research. No surprise there.

While much of the video was taken by so-called "citizen journalists" on the ground, it was often found incorporated into professional broadcast packages that were then uploaded to the web, according to the study.

One expert says the findings indicate that news video clips aren't just supplemental -- they're a staple for news consumers.



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