Tuesday, August 14, 2012

UCLA Extension New Media Reporting Summer 2012: Week 2 Summary

During Week 2 we talked about why chronological blogging works.

We compared the traditional dry, "pyramid" style of newspapering to the modern, more conversational style of blog writing.

The pyramid style has its roots in using the teletype machine to transmit information in a brief and compact manner. Additionally, newsprint space and being fair and balanced were paramount issues.

Today the unlimited space of blogs, along with the myriad of competition, mean that dry, compact, fair, balanced information is taking a backseat to attitude, opinion, voice and snark.

It doesn't mean that we should be unfair. But it does mean that one blog post can tell one side of a story, and another can tell another side of it.

We talked a little about why using keywords, including proper names and places, are so important to headlines. They attract Google.

Where do we find news these days? Everywhere, but especially on Twitter, Facebook and other sites.

We compared the New York Times to Gawker. Different, yes, but Gawker points to that voice-heavy, aggregated future.

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