Why Journalism Should Care About Quality Time

If newspapers and other outlets are to make a successful transition to digital, they need to think more about getting readers, viewers and listeners to spend more time with them, according to this argument:

 ... Getting to know your readers and their interests better can also help a newspaper or any other media entity target advertising better. One of the reasons why advertisers are so enamored of Facebook and other social networks is that they can target specific niche groups or demographics or locations within the broader market, like expectant mothers or high-spending seniors. What do newspapers know about their readers? In most cases, very little, other than the vague generalities that phone surveys produce.

The idea here is also to create a "reverse paywall" where readers want to pay for extras. Yeah?